Showrooms had become such an integral part of First Supply’s business model that in 1987 the decision was made to give the showrooms their own separate brand identity. They are named after Gerhard Poehling, who headed the company from 1940 until his retirement in 1980.
For a professional plumbing contractor the supply house is the last place you want to take a homeowner in the middle of a kitchen or bathroom remodel. Yes, the supply house has a wide assortment of faucets, showerheads, bathtubs, etc., but it’s all in packaging. None of it looks the way you know it will when it’s installed. Your clients have nothing to go by but the picture on the side of the box. And it’s all grouped by brands or product codes making it difficult to …
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